Privacy policy

Last updated: 25/01/2026

This Privacy Policy describes how Kelly Boutique (“we”, “us”, or “our”) collects, uses, and discloses your personal data when you visit or make a purchase from www.kellyboutique.uk (the “Site”) or otherwise interact with us, in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”).

1. Data Controller

The data controller responsible for your personal data is:

Business Name: Kelly Boutique
Email: support@kellyboutique.uk

2. Personal Data We Collect

We collect the following categories of personal data:

a) Information You Provide

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely by third-party payment providers; we do not store full payment details)

b) Information Collected Automatically

  • IP address
  • Browser type and version
  • Device information
  • Pages visited, time spent, and referring URLs
  • Cookies and similar tracking technologies

c) Order & Account Information

  • Products purchased
  • Order history
  • Customer service communications

3. Legal Bases for Processing (GDPR)

We process your personal data under the following legal bases:

  • Performance of a contract (to fulfill orders and provide services)
  • Legal obligation (tax, accounting, and compliance requirements)
  • Legitimate interests (fraud prevention, website optimization)
  • Consent (marketing communications, non-essential cookies)

4. How We Use Your Data

We use your personal data to:

  • Process and fulfill orders
  • Communicate with you regarding purchases or inquiries
  • Provide customer support
  • Improve and optimize our website
  • Detect and prevent fraud
  • Send marketing communications (only with your consent)

5. Cookies

We use cookies and similar technologies to:

  • Enable essential website functionality
  • Analyze website traffic and performance
  • Remember user preferences

You can manage or disable cookies through your browser settings.

6. Sharing Your Personal Data

We may share your personal data with trusted third parties, including:

  • Payment processors (e.g., Stripe, PayPal)
  • Shipping and logistics providers
  • IT and hosting service providers
  • Analytics and marketing tools (e.g., Google Analytics, Meta)

All third parties process data in compliance with GDPR and under appropriate data processing agreements.

7. International Data Transfers

If personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

  • EU Standard Contractual Clauses
  • Transfers to countries with adequacy decisions by the European Commission

8. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal and accounting obligations

When data is no longer required, it is securely deleted or anonymized.

9. Your Rights Under GDPR

You have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise your rights, contact us at support@kellyboutique.uk

You also have the right to lodge a complaint with your local data protection authority.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The updated version will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: support@kellyboutique.uk
Business Name: Kelly Boutique